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Google Analytics helps you understand a visitor's journey through your website—and use that information to help drive improved business results. By measuring, collecting and analyzing key data and drivers, you can determine better ways to optimize your website’s performance. In addition, learning Google Analytics can help you determine how to improve ad copy and website content, develop stronger marketing initiatives, and design web pages for higher conversion rates. 

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Training Features

Course type

You will undergo self-based training where you will get an in-depth knowledge of various concept that will be covered in the course.


Real-life Case Studies

Toward the end of the training, you will be working on a project where you will implement the techniques learnt during the course.


Assignments

Each class has practical assignment which shall be finished before the next class and helps you to apply the concepts taught during the class.


Lifetime Access

You will get life time access to Learning Management System (LMS) where presentation, quizzes, instillation guides& class recordings are there.


Forum

We have a community forum for all our customers that further facilitates learning through peer interaction and knowledge sharing.


Course Description

Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph. 

 

This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense

Project

Curriculum

Learning Objectives - In this module, you'll learn the basics of web analytics, you'll know about the various types of analytical tools and the specific solutions they are used for. You'll learn the various types of websites and how measurement plan changes with the type of website. You'll also learn how segmentation helps in data analysis.

Topics - Web Analytics Overview, Web Analytics History, Analytics Products & Categories, Website Categorization, Case Studies, Analysis techniques, Segmentation

Learning Objectives - In this module, you will learn the basics of google analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we'll deep dive into how to setup your account and grant the permissions to other users.

Topics - Introduction to Google Analytics, Dimensions & Metrics, Setting up Google Analytics, Understanding Account, Properties & Views, Users & Permissions in Google Analytics

Learning Objectives - In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed

Topics - Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools

Learning Objectives - In this module you will learn about the audience reports and customer acquisition reports. You'll learn how to use regex expressions, the various combination of filters and parameters. 

Topics - Audience Reports, Acquisition Reports, Search Options, Regular Expressions

Learning Objectives - In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You'll learn how to A/B test your hypothesis and new products in google analytics

Topics - Events, Behavior Reports, Site Content, Site Search, Experiments

Learning Objectives -In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.

Topics - Conversions & Goals, Ecommerce Analytics, Multichannel Funnels

Learning Objectives - In this module, you will learn more about  social parameters & KPIs being tracked in Google Analytics & Facebook.

Topics - Facebook KPIs, Facebook console & parameters, Measurement of camapign effectiveness, Segmentation study of the campaign performance

Learning Objectives - In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs

Topics - Introduction to Mobile Apps Analytics, Tracking, measuring & Analysing important KPIs

FAQ's

You will never miss a lecture at Certpine! You can choose either of the two options:

·         View the recorded session of the class available in your LMS.

 

·         You can attend the missed session, in any other live batch."

Post-enrollment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Certpine is the largest online education company and lots of recruitment firms contacts us for our students profiles from time to time. Since there is a big demand for this skill, we help our certified students get connected to prospective employers. We also help our customers prepare their resumes, work on real life projects and provide assistance for interview preparation. Having said that, please understand that we don't guarantee any placements however if you go through the course diligently and complete the project you will have a very good hands on experience to work on a Live project.

We have limited number of participants in a live session to maintain the Quality Standards, hence, participation in a live class without enrollment is not possible unfortunately. However, you can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.

Requesting for a support session is a very simple process. As soon as you join the course, the contact number and email-id of the support team will be available in your LMS. Just a phone call or email will solve the purpose.

Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course. You can give us a CALL at +91- 989 926 9264(India) / 1800-688-5897 (US) OR email at support@Certpine.org

These classes will be completely Online Live Instructor Led Interactive sessions. You will have a chat option available to discuss your queries with the trainers during the class. You can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.

Your Live Classes will be held every weekend for 4 weeks. It would typically be 6-7 hours of effort needed each week including live sessions, hands-on assignments and tasks which you can do at your own pace.

1 Mbps of internet speed is preferable to attend the LIVE classes. However, we have seen people attending the classes from a much slower internet speed.

You can pay by Credit Card, Debit Card or Net Banking from all the leading banks. We use a CCAvenue Payment Gateway. For USD payment, you can pay by PayPal. We also have EMI options av

Certification

At the end of your course, you will receive a set of multiple choice questions which you have to take up in the given time limit.

Once you are successfully through with the quiz (based on the score), you will be awarded a certificate with a performance based grading.